Nature, fun, adventure, family time, and so much more, all wrapped up in Ras Al Khaimah’s summer brand campaign

Nature, fun, adventure, family time, and so much more, all wrapped up in Ras Al Khaimah’s summer brand campaign

- ‘Get More’ Summer Campaign generates more than 336 million impressions and 1.2 million clicks, exceeding benchmarks and showcasing the power of highly engaging, curated and targeted communications.

- Designed to appeal to specific audience segments and traveller preferences, new integrated campaign brings to life the Emirate’s broad range of tourism experiences to discover this summer.

Ras Al Khaimah, United Arab Emirates: Ras Al Khaimah Tourism Development Authority (RAKTDA) has revealed the preliminary results of 'Get More', its brand-new digital-first campaign to position the Emirate as an attractive summer destination for domestic and international travelers.

Launched in April and running until the end of September 2023, ‘Get More’ has already seen exceptional results at the start of summer, especially in key markets India, Kazakhstan, Germany and KSA. Exceeding industry benchmarks, the summer campaign has generated more than 336 million impressions and seen high engagement with 1.2 million clicks to date as well as above 85% Video Completion Rates (VCR) in KSA and Kuwait. Seeking to increase summer bookings across Ras Al Khaimah’s stunning hotels and resorts, the multi-lingual campaign takes the entire travel ecosystem into account covering B2B and B2C marketing across 10 key markets, including UAE, UK, Germany, GCC, India, Czech Republic,